WINNIPEG โ Ron East, founder and Publishing Director of the Canadian Jewish media outlet TheJ.Ca, says he is โproudโ after his name appeared this week on the โFind IDF Soldiersโ database operated by The Maple, a controversial website cataloguing Canadians with service in the Israel Defense Forces.
East, who was listed as entry #174 on the recently updated list, openly welcomed the move, stating, โThatโs a badge of honour. Iโm proud of my service, proud to have stood with Israel, and proud of the values that experience instilled in me: courage, discipline, and a deep commitment to protecting innocent lives.โโ
The โFind IDF Soldiersโ website, launched by The Maple earlier this year, collects publicly available information on Canadians who have served with the IDF, drawing from news stories, public directories, and social media. The Maple, a news outlet with an openly anti-Israel editorial position, claims it aims to โprovide readers with a better understanding of Canadians who join the Israeli military.โ
Critics from across the Canadian Jewish community have charged the site with practicing a form of โdoxxingโ and with echoing historical targeting of Jews through publicized lists. Many prominent community members view the publication as an act of intimidation, given the rising global trends of legal complaints and threats faced by Israelis and Jews with military backgrounds abroad.โ
Ron Eastโs forthright response sets him apart: โWhen our haters try to โexposeโ us for standing with Israel, all they really do is highlight our strength and dedication. Any time they recognize our accomplishments, itโs a reason to celebrate,โ East posted in reaction to the listing. East has long identified as a proud veteran of the IDF, citing the values and skills his experience cultivated as fundamental to his leadership in education, community activism, and independent Jewish journalism.โ
While some of those named on the site have considered legal action or called on Canadian authorities to investigate the website, Eastโs approach underscores a trend within parts of the Canadian Jewish and Zionist community toward embracing IDF service as an essential element of personal and collective identity. TheJ.Ca itself has covered issues of Canadian involvement with the Israeli military, the struggles faced by veterans, and the broader context of antisemitism in Canada and beyond.โ
The controversy over The Mapleโs project highlights continued debate in Canada about the boundaries between free expression and targeted exposure of minority communities. The Mapleโs editor maintains that the information is sourced entirely from public platforms and denies any intent to harm, arguing that the focus is on understanding motivations behind military service rather than religious affiliation.โ
Nevertheless, Jewish leaders and organizational representatives have condemned the move, warning of the dangers associated with creating lists of Jews, an act well known in Jewish history for enabling exclusion, violence, and persecution. As international tensions rise and legal scrutiny mounts, especially for Israelis traveling abroad, the exposure of Canadian IDF veteransโ identities continues to spark significant discussion and advocacy.โ
This article is based on verified information from The Maple, TheJ.Ca, published news reports, and public comments by Ron East and other members of the Canadian Jewish community.


